Tens of sums of money are spent online daily to market goods and services to the public. Enormous amounts are spent shamelessly on marketing research so that services and products can be sold. Account professionals spend sleepless nights trying to decipher the challenge of the human mind and what requests it to are interested something. The whole marketing world is seeking marketing nirvana where to buy lsd.
Where is marketing nirvana? No need to quit every day job and start meditating to find it. All is not lost. There’s been some studies that have smooth some margin into what controls buying practices. We know for sure that people buy based on emotions and then rationalize their purchase with judgement. That’s not too hard to understand, is it? If you want to make sales online you need to be able to use your online marketing skills to make people laugh, cry, or feel some other sort of feeling.
Creating an emotional response does not mean that you crack jokes to make people laugh or remind people of natural disasters and make them cry. It does, mean, however that you should appeal to the sensory faculties.
Ways to appeal to the sensory faculties include the use of colors, the particular uses of words, and even prices. Data released by Loyola University in Md ensures that color increases brand recognition by 80%. Yellow is a very stimulating color and a real attention getter. It is the most robust psychological color. It invokes anticipation, friendliness, happiness and confidence. This is why companies like McDonald’s, Best Buy and IKEA use it extensively in their marketing. Color is not the only way to emotionally engage your prospects. Powerful marketing words can also invoke emotions. These power words add the following: Absolutely, Benefit, Convenient, Dependable, Easy, Free, Guarantee or Guaranteed, How-to, Love, Money, New, Proven, Quickly, Secrets, Exposed, Winning, Yes, and you or Your. Let’s not visit words, let’s also discuss pricing. Prices invoke an emotional response from a buyer. One study has shown that more units of a luxury bar of soap was sold when the soap was priced higher than when it was priced as a mid-grade soap. The excuse is the higher price made the user of the item feel like these were using a luxury item.
Studies have shown that 90% of purchasing decisions are done by emotions. 90% is a huge amount of the buying decision. This is data which should encourage online business marketers to invest some time learning about the emotional triggers of their targeted prospect and what makes them buy. Good luck